West End Project – New green and public spaces in Camden’s West End

Today Camden Council and its partners released designs for three new and improved green spaces in the heart of London: Princes Circus in Holborn, and Alfred Place and Whitfield Gardens off Tottenham Court Road.

These new and renewed public spaces form part of the West End Project, the biggest Camden council-led transport scheme the borough has ever seen. The West End Project will address poor air quality, traffic congestion, and road safety.

Councillor Adam Harrison, Cabinet Member for Improving Camden's Environment
“It’s time to green the West End, or Camden’s part of it at least. We are creating a totally new park in Alfred Place, innovatively turning road space into green space. This will be the first new park for this part of the borough in a quarter of a century.

“We will also transform Princes Circus in Holborn and Whitfield Gardens close to Goodge Street tube, both of which can be much improved. Working with LDA Design we will also create a string of pocket parks along Tottenham Court Road at Capper Street, Bedford Avenue, and Bailey Street. We are also adding over 20 new trees across the area.

“With uncertainty hanging over other important roads in the area such as Oxford Street, it is important that we take what steps we can to ensure the West End is as clean, green, and safe as possible.

 “I hope as many people as possible come forward to comment on the plans.”
Councillor Adam Harrison, Cabinet Member for Improving Camden's Environment

There are a number of ways to have your say before the end of August. You can see the plans and meet the designers at a series of roadshows taking place at:

  • Whitfield Gardens: 24 July, 9.30am to 1.00pm
  • Alfred Place: 24 July, 2.00pm to 5.30pm
  • Princes Circus: 25 July, 11.30am to 3.00pm

You can also view the plans and listen to a presentation from the designers at the following two events, being held on Monday 23 July and Tuesday 21 August in the Building Centre, Store Street, London, WC1E 7BT. You can view the designs between 6.30 and 8.30pm with the presentation from LDA Design at 7.15 to 7.45pm

You can also visit our website: to view artist impressions of the green spaces and email your comments to: [email protected]

Councillor Adam Harrison, Cabinet Member for Improving Camden's Environment
“Princes Circus will provide a calm place with lots of places for people to sit and relax, improving the link between Covent Garden and the British Museum for pedestrians, while our work in Whitfield Gardens will revive a cherished local garden.”
Councillor Adam Harrison, Cabinet Member for Improving Camden's Environment

Last month the project moved into the main phase of work, with new high quality granite paving being laid on Tottenham Court Road. The work is taking place in phases across Tottenham Court Road and Gower Street/Bloomsbury Street to reduce the impact on residents, businesses and visitors.

The project was approved in 2015 and Camden Council has been working in partnership with Transport for London, Crossrail: The Elizabeth Line Project, City of Westminster Council, BeeMidtown, The Fitzrovia Partnership and London First. We received over 1,000 responses to the original consultation from residents, businesses and local interest groups which has helped to shape the project. We continue to work closely with local resident associations, businesses and special interest groups to ensure the project delivers the transformation that the area and its community deserves.