West End Lane to Finchley Road: Have your say on the future of the O2 Centre area

Camden Council is inviting residents, businesses and stakeholders to have their say on new draft planning guidance for the West End Lane and Finchley Road area.

The owner of the O2 Centre and Homebase has recently carried out a local consultation about the future of their land and neighbouring sites proposing major redevelopment. The owners of other sites on Blackburn Road are at different stages in bringing forward redevelopment proposals.

Councillor Danny Beales, Cabinet Member for Investing in Communities, Culture and an Inclusive Economy
“With a number of proposals by landowners coming forward in the area, there is a real opportunity to ensure that development delivers on local needs and priorities.

“The draft guidance recognises that development here can deliver new housing, especially genuinely affordable homes, and a mix of uses that will support our high streets.

“This underused land between Finchley Road and West End Lane is large enough to also provide new open spaces, workspaces, health and community facilities as part of a new, greener place that joins existing communities together.

“The public consultation is running for six weeks until Tuesday 6 April 2021 (beyond the minimum statutory requirement of four weeks), and we are ensuring that we make the best use of all available channels to give local people the chance to have their say on our guidance which will help shape development proposals that are coming forward.”
Councillor Danny Beales, Cabinet Member for Investing in Communities, Culture and an Inclusive Economy

The Council would like to hear from local residents, businesses, workers, community groups, visitors and anyone else with an interest in the area. It would also particularly like to hear from those who might not normally respond to consultations, including young people.

Given the current lockdown measures, the council has also offered to meet neighbourhood groups and organisations remotely via virtual meetings to discuss the consultation.

You can find out more online at: or by calling 020 7974 4703.

You can access and complete the consultation online here.

Following the consultation, responses will be considered in revising a final version of the draft planning guidance, which the council is intending to adopt as a Supplementary Planning Document (SPD) in the summer of 2021.

The consultation is being promoted in several ways including:

  • Emails to local groups and organisations (over 300 across four local wards)
  • Over 60 A3 colour site notices throughout the area and key points in neighbouring areas.
  • Posters in the O2 Centre
  • Adverts in the local media
  • The council’s social media
  • Letters sent to addresses within and just outside the consultation area
  • Business newsletter
  • Planning email alerts