Camden launches Breastfeeding Friendly Scheme to support families across the borough
Camden is proud to announce the relaunch of the Camden Breastfeeding Friendly Scheme, a borough-wide initiative designed to create welcoming public spaces for breastfeeding parents, their babies and children.
The scheme encourages local businesses, organisations, and community venues to actively support breastfeeding by signing up to the scheme and displaying the Camden Breastfeeding Friendly sticker, a visible sign that parents are welcome to breastfeed without fear of judgement or discomfort.
We are proud to be a borough that champions the rights of all parents and carers. The Breastfeeding Friendly Scheme is a vital step in making our public spaces more inclusive, supportive, and welcoming. We want parents and carers to feel confident and respected wherever they are in Camden.
From cafés and libraries to hairdressers and leisure centres, any venue that welcomes the public can join. Participating venues will be given a sticker to display, helping parents easily find supportive spaces.
Angie Ellis, Camden Infant Feeding Coordinator, said:
“While many places in Camden are open and inclusive, not all parents know this. By joining the scheme, venues help foster a culture of empathy and understanding, empowering parents to breastfeed confidently in public.”
Joining the scheme is free and simple. Venues receive guidance, training tips, and promotional materials to help staff create a welcoming atmosphere. The scheme also offers access to Camden’s Baby Feeding Team and other local resources.
Businesses and organisations can sign up at our Families website via the online application form. For more information, contact the Camden Baby Feeding Team at familyhubs@camden.gov.uk
About our Camden Children’s Centres and Family Hubs
- Camden Children’s Centres and Family Hubs offer free support and services for families from pregnancy through to age 19, or up to 25 for disabled children and those with special educational needs.
- Our free services include midwifery and health visiting, baby feeding support, parenting classes, mental health and wellbeing support, benefits and money advice, nursery places and childcare, and drop-in sessions for under 5s.
- Our five Family Hubs act as one-stop access points – offering services directly as well as helping families to access other local support.